May, 2004
By Michael J. Rasmussen
The best way to present the financial information contained
on your P&L is in a way that works best for you. If your
current P&L is telling you what you need to know to effectively
manage your restaurant, then don't change it.
But if you're not thrilled with what you're using, or you're
wondering if there's a better way, we may give you some ideas.
We can provide sample P&L's that contain features found
in many of the best single and multi-unit operators in the
industry. They contain essentially the same revenue and expense
categories as recommended by the National Restaurant Association
in their "Uniform System of Accounts For Restaurants."
Consider getting at least two versions of your P&L, a
one-page summary and a more detailed version. Most restaurant
operators really like the one page summary because they want
a simple, cut to the chase, look at how the restaurant is
performing and really don't care to pour over any financial
report for more than a minute or two.
Numbers an operator should stay on top of to increase
profitability
Sales
While this is pretty obvious, the top line is the single biggest
profit-determining factor on the P&L. Strong sales volume
can make up for quite a few management mistakes and cost control
glitches for awhile anyway. It's good to compare current sales
to the same period of the prior year and to a budget or forecast,
if available.
Prime Cost
Prime cost is total cost of sales plus all payroll related
costs, including wages, benefits, payroll taxes, worker's
compensation and other similar expenses. Keeping close tabs
on your prime cost is critical for a number of reasons; it
represents your two biggest and most volatile cost areas,
and makes up 80% to 90% of the expenses that you have any
real control or discretion over
Controllable Profit
Sometimes referred to as "Operating Income", Controllable
Profit reflects only those expenses that the operations personnel
have any real control or influence over. This makes it a good
benchmark for evaluating management's overall effectiveness
at "running the restaurant."
Net Income
Finally, what's left after all the expenses are paid (provided
there's no brackets around it). The importance of this number
is quite apparent; however, it may be helpful to compare "Net
Income" to one or more prior periods to see if you're
gaining or losing ground.
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