| By Michael J. Rasmussen
Thirty days have passed from the closing of the previous
month. You have just hired your next, new accountant who promises
they know restaurant accounting. You look forward to your
first profit and loss statement hoping you will then have
something to show to your spouse or possibly investor how
well you are doing.
Finally, in the mail the package comes from your accountant
and you immediately turn to the Income Statement since you
have no idea how to read the first statement which is the
Balance Sheet and usually the third statement Statement
of Changes in Cash Flow looks Greek to you.
You turn right to the bottom line or Net Income and you see
a month end profit of $10,000 and you instantly think you
are in the big time. You make that next call to your spouse
or partner and tell them the good news and they instantly
start spending their share of the profit. Your spouse asks
for a distribution and your partner wants his allocated percentage
for the month to use in his other businesses.
So you take out your checkbook and realize youre overdrawn
and start getting upset with your accountant and wonder, Wheres
my cash? So you pick up the phone and ask the accountant
what happened to my cash balance? If I show so much income
why am I overdrawn?
A business may be profitable, but without cash flow, it won't
survive. Sales and profits don't necessarily coincide with
their associated cash inflows and outflows. You may experience
all the sales in the world, but if you do not time your cash
disbursements, the business might experience a short-term
cash shortfall. This is why it is essential to forecast cash
flows as well as project likely profits on a weekly and month
to month basis.
Cash flow! Cash flow! Cash flow!
Cash flow is the lifeblood of any restaurant. For new
restaurants, immediate cash is needed to create future cash
flow. The first time the payroll is missed, you will know
exactly how bad it is to be short of cash. How do you know
how much cash to have in the business? Keep a check register.
Call the bank! They can tell you very quickly.
Your accounting system should be able to match what the
bank says. This needs to be the first place for improvement.
Sit with your accountant and create a system that from start
to finish will help you monitor cash flow. Hire a friendly
associate that has a successful restaurant and pays attention
to cash flow to teach you how they monitor and handle cash
flow. Throw the ego out the door and ask for help. Use the
system that works for you after asking others for advice.
Having cash is not the only answer. It needs to be
the right amount of cash. Enron had millions of dollars in
the bank, but they still were still forced to shut down. Having
enough cash to meet this months financial obligations isn't
enough. Cash analysis is more than a current, monthly calculation.
How do I calculate cash flow?
Although most cash inflows to restaurants come from sales,
loans and interest earned, the biggest cash inflow is coming
from sales income. Create a system that documents week to
week, month to month, and year to year sales history. If you
can not afford a POS system to achieve this create an excel
program that will accomplish the same results or possibly
just use a running total on a sheet of paper. But do it.
Cash outflows include payments to suppliers, payroll, utilities,
rent, and interest payments on loans or in other words, paying
the bills. Create a list of monthly bills per week, month,
and year. In a restaurant these amounts are fairly consistent
and can be used effectively to calculate expected cash flow
needs. Have the list with you so you can reference it. Know
your daily target sales to cover your expected weekly cash
needs. This will take some practice and time to get your magic
number but work towards a daily sales target.
Net cash flow is the difference between the inflows and the
outflows. A positive cash flow would indicate that the business
was healthy enough to have more than enough cash to pay the
bills. Just as a negative cash flow would indicate the need
of additional cash to pay the bills and keep the business
healthy.
Cash flow planning is crucial to
the health of your Restaurant
Forecasting and totaling all significant, regular cash inflows
relating to sales, bank loans, interest income and other income
and then analyzing in detail the projected needs and timing
of cost of goods, payroll and other payments is what cash
flow planning entails. The more detailed the analysis, the
better the information is for you. When this net cash flow
is added to or subtracted from the opening bank balances,
any likely short-term shortfalls can be projected and planned
for.
How do I control cash flow?
Here are five suggestions to help you manage cash flow.
- Especially in the independent restaurant establish separate
accounts for business and home. "It's too easy to commingle
funds, and spend the cash for personal reasons, when it
is needed to pay business debts. Profitability does not
reflect cash-this could be called the 'High Profit-No Cash'
syndrome."
- Manage your cash appropriately. "You can have too
much cash in your business. Cash is an asset that should
be working at all times, gaining interest." Create
a forced savings account for estimated tax payments, savings
for the owner, and a three month emergency fund. Become
accountable to making routine deposits to the bank. Have
a friend or spouse drive you to the bank each week and make
your deposits just as you pay your vendors each week. Get
in the habit of paying yourself.
- Restaurants should work from actual prior period results,
month to month, and year to year--leaving some cash in the
bank at all times. Work with your vendors so that your cash
account does not fluctuate with highs and lows but is somewhat
consistent through the year. Put your vendors on ACH and
set terms so that your cash requirements are consistent.
You drive payment terms not your vendors. Create a system
on how your Restaurant pays their bills. Create a system
that your entire team is aware of and is not allowed to
deviate from without your permission. You need to field
all possible curve balls when it comes to managing cash
flow. For example, it is inevitable your water heater will
need replacing or your roof will leak or your oven breaks.
These known capital expenditures need to be projected for
as part of doing business.
- Flowchart your cash through your Restaurant. Take the
time to document your cash receipt and disbursement process.
Have your accountant help you follow the money from the
time a customer presents to you a dollar bill or swipes
their credit card to the time you take the deposit to the
bank. How do your POS record the transaction? Who takes
the deposits to the bank? Do the bank statements come to
your house? Find out everywhere the money travels and identify
ways to follow the money. For example, always open your
own bank statement. Always reconcile your POS or Daily sales
to the bank deposit and credit card transactions on a daily
basis.
- Leverage money effectively. When you start a new business,
you will usually receive unfavorable terms from vendors...
After establishing a good relationship with your vendors,
ask them to extend your credit and payment terms. Constantly
find ways to purchase in volume and receive discounts. Consider
refinancing your equipment and personal loans you incurred
to open your restaurant. Now that your restaurant is showing
cash flow take your financial statements and find a new
lender to decrease your monthly outlay for debt service
through a reduced interest rate being charged.
In short, take the time to monitor how cash including credit
card transactions flow through your system and how you can
check this flow on a daily basis. Whether you download your
transactions from your bank nightly or use the Internet to
receive your daily POS sales start a system of monitoring.
Dont delegate cash flow to anyone but yourself until
you have a proven cash flow system is in place that works
for you. Ask your peers and other successful restaurant owners
for guidance.
The next time you receive your monthly statement from your
accountant instead of asking Where is my cash
you can start the conversation off with, my cash ended
up exactly where I projected it to be based on my own cash
flow system we created and your statements prove that.
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