Legal

Cookie Policy

Last updated: April 23, 2026

This Cookie Policy explains how Rasmussen Tax Group ("we," "us," or "our") uses cookies and similar technologies on rasmussentaxgroup.com. By using our website, you consent to the use of cookies as described here.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They help the site remember your preferences, understand how you interact with it, and improve your overall experience. Cookies cannot run programs or deliver viruses to your device.

2. Types of Cookies We Use

Strictly Necessary Cookies

Always Active

These cookies are essential for the website to function properly. They enable core features such as page navigation, form submissions, and security. The site cannot function without these cookies, so they cannot be disabled.

Session managementSecurity tokensCookie consent preference

Analytics & Performance Cookies

Optional

We use analytics tools (such as Google Analytics) to understand how visitors interact with our website — which pages are most visited, how long users stay, and where they come from. This data is aggregated and anonymous.

Google Analytics (_ga, _gid)Page view trackingTraffic source attribution

Functional Cookies

Optional

These cookies allow the website to remember choices you make (such as your cookie consent decision) and provide enhanced, personalized features.

rtg_consent (stores your cookie preference)Language/region preferences

Marketing Cookies

Optional

We may use cookies to measure the effectiveness of any advertising campaigns. These cookies track whether you arrived via a paid link or ad. We do not currently run retargeting campaigns.

Ad click attributionCampaign tracking parameters

3. How Long Do Cookies Last?

Cookies are either session cookies (deleted when you close your browser) or persistent cookies (remain on your device for a set period).

CookiePurposeDuration
rtg_consentStores cookie consent decisionPersistent (1 year)
_gaGoogle Analytics visitor IDPersistent (2 years)
_gidGoogle Analytics session IDSession (24 hours)
_gatGoogle Analytics request throttleSession (1 minute)

4. Third-Party Cookies

Some cookies on our site are set by third-party services we use. These providers have their own privacy policies governing how they use such information. Key third parties include:

  • Google Analytics — website traffic analysis (Google Privacy Policy)
  • Vercel — website hosting and edge network infrastructure

5. Managing Your Cookie Preferences

You have several options to control cookies:

  • Our consent banner— When you first visit the site, you can accept or decline optional cookies via our consent banner. You can reset your choice by clearing your browser's local storage.
  • Browser settings— Most browsers allow you to block or delete cookies. Refer to your browser's help documentation:
    • Chrome: Settings → Privacy and Security → Cookies
    • Firefox: Options → Privacy & Security → Cookies and Site Data
    • Safari: Preferences → Privacy → Manage Website Data
    • Edge: Settings → Cookies and Site Permissions
  • Google Analytics opt-out — Install the Google Analytics Opt-out Browser Add-on.

Note: Disabling certain cookies may affect website functionality.

6. Changes to This Policy

We may update this Cookie Policy periodically. The "Last updated" date at the top of this page reflects the most recent revision. We encourage you to review this page occasionally to stay informed.

7. Contact Us

Questions about our use of cookies? Reach out to us:

Rasmussen Tax Group

PO Box 11500, Conway, AR 72034

501-269-3009

mike@rasmussentaxgroup.com